| Lisa Parker, Managing Principal |
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| Lisa W. Parker |
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Lisa co-founded Stratovation Consulting, Inc. after spending seven years with IdeaScope Associates and 18 months with Creative Realities, two leaders in innovation process. Lisa focuses on building effective teams and communication for projects, running innovation and facilitation workshops, recruiting and facilitating expertise panels, designing and delivering market immersions, moderating focus groups and overseeing strategic invention processes. She is certified in administering and analyzing the Myers-Briggs Type Instrument (MBTI®) and the Herrmann Brain Dominance Instrument (HBDI®), two leading tools in identifying team thinking and personality dynamics.
She has worked on initiatives domestically as well as as far away as Moscow, Beijing, Japan, Stockholm, Germany and the U.K. She has focused experience in healthcare and healthcare devices, consumer packaged products, computing and printer technology, building materials and educational board work.
Earlier in her career, Lisa worked in product management for Frito-Lay Inc. in their Plano, TX headquarters as well as in the paint and coatings industry for 10 years with SCL Sterling in Massachusetts.
Lisa earned her BA in Psychology from Trinity College in Connecticut and her MBA from Duke University's Fuqua School of Business. Lisa currently serves as the Fuqua School of Business representative on the Duke University Alumni Advisory Board. She recently retired from serving as the Vice-President of Kieve-Wavus, Inc. after serving 13 years on the board of trustees and played an active role in their merger. She is also past-chair of the Fuqua School Alumni Council and a former trustee of both the Pingree and Tower Schools in Massachusetts, where she served on the Executive Committees.
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| Gayle Jay |
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Gayle is a seasoned professional with considerable experience in creatively leading senior corporate teams to Breakthrough Strategies, New Innovative Products and Services and Organizational Transitions.
Prior to co-founding Stratovation, Gayle spent nine years with IdeaScope Associates, a global innovation management consulting firm. Gayle served as an Officer, Board Member and managed the West Coast operation. Her contributions included delivering strategic innovation initiatives, developing and managing client relationships and mentoring and managing IdeaScope consultants.
She is a member of the American Management Association and the Association of Strategic Planning. Prior to IdeaScope Associates, Gayle worked at Dolphin Multi-Media serving clients in Silicon Valley, California. She managed large sales meetings, consulted and advised senior executives, gathered and managed creative teams, wrote speeches and coached presenters.
Gayle earned two undergraduate degrees; a Bachelor of Science in Marketing and in International Business both from Portland State University. She is known for her invigorating energy. She volunteers time working with abused/neglected children, enjoys a good tennis match, loves to bake, tends to her roses and likes to hit the ski slopes. Gayle resides in Anaheim Hills, California with her family.
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| Strategic Partners & Network |
| Peter Widdis, Senior Consultant |
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| Peter Widdis |
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Peter Widdis is a compassionate marketing innovation expert with an
infectious desire to “build for the better”. Recognized for his versatility, he is both a Brand
Strategist and Innovation Strategist as well as inspiring College Professor. Peter’s 15 years of business experience
spans: Advertising, Experiential
Marketing, Brand Management, Product Development and Entrepreneurial Consultation
crossing a wide range of industries.
He has held staff and line positions at CIM, Marc Anthony Cosmetics,
Campbell Soup Company, Cadbury Adams, GEM Group and Grey Advertising. His
talent lies in his ability to unlock and connect insights into imaginative
concepts across the marketing mix, igniting profitable brand momentum.
Peter has authored articles for Marketing Magazine in Canada; often guest
lectures at companies like the Canadian Broadcasting Corporation and Disneyland
and is a frequent presenter at industry conferences, including the Institute
for International Research and IEG.
Peter holds a B.S. in Business
Administration from Roberts Wesleyan, Rochester New York and a Postgraduate
Diploma in Sport & Event Marketing from Toronto's George Brown College.
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| Harvey Ehrlich, Visual Illuminator |
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| Harvey Ehrlich, Visual Illuminator |
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Harvey Ehrlich is reknowned within corporate America for his visual interpretation of trends, facts and figures, and new product ideas. Harvey's unique ability to listen to compelling speakers and translate their messages into impactful and provocative cartoons and images is unmatched. He has been sought after by our client base for additional work after our programs end because the messages he is able to convey visually transcend words. His images play a vital role in the communication of strategy to both senior management as well as to prospective customers and consumers.
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| Kate Jones, Channel Strategy |
In her fifteen year Sales and Marketing career, Kate has developed an outstanding ability to build and leverage customer relationships, to analyze and solve complex business issues, and to develop unique, revenue generating business models in both traditional and non-traditional retail environments.
Kate and her peers at Provisor Marketing apply customer relationship management principles to all areas of a client’s business, enabling them to deliver faster results, achieve greater efficiencies, and reduce costs. Kate is a graduate of Cornell University.
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Mary Ann is a senior executive with a history of growing profitable enterprises through insightful strategic development, marketing and general management expertise for Fortune 100, small and start-up businesses. Her early career emphasis was in brand management culminating as VP of Marketing/Business Development for a division of Kraft Foods. Most recently, Mary Ann capitalized on strategy development and marketing skills to build both profit and non-profit enterprises.
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Laurie Tema Lyn has a passion for innovation and more than twenty years of experience in helping teams uncover breakthrough opportunities. A pioneer in applied creative problem solving and strategic innovation, Laurie has led case teams to create compelling product ideas and strategies in industries such as: foods, financial services, consumer products, pharmaceuticals, telecommunications and many others. She has mentored and trained dozens of professionals in the art and science of business creativity and strategic visioning.
Laurie is the author of several articles on innovation and qualitative research; has been a guest lecturer at many business schools, including Harvard, MIT, Babson, and Northeastern, and is a frequent presenter at industry conferences, including the QRCA and the Institute for International Research.
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| Erik Noyes |
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Erik is an Assistant Professor of Entrepreneurship at Babson College where he holds the Martin Tropp Term Chair. Professor Noyes completed his doctorate at Boston University. He has a B.A. from Brown University in International Economic Relations, and an MBA (with a concentration in strategy and innovation) from the University of New Hampshire. Professor Noyes’ doctoral dissertation examined Interlocking Boards and Patterns of Corporate Entrepreneurship among Standard & Poor’s 500 Companies.
Erik's professional background and research both focus on corporate entrepreneurship/strategic renewal, corporate innovation, and corporate new venture creation. His ongoing research examines the roles of networks in corporate new venture creation, entrepreneurial opportunity recognition, and the diffusion of knowledge about best practices in corporate entrepreneurship.
At Babson, Professor Noyes teaches Foundations of Management and Entrepreneurship and Entrepreneurship and New Ventures. Additionally, he has taught both Strategic Management and General Management at the undergraduate level, as well as MBA seminars on innovation and new product idea generation. Prior to joining Babson, Dr. Noyes was a Senior Consultant with a growth strategy and innovation consulting firm where he consulted with companies such as Nokia, Hewlett-Packard, Motorola, BMW, Guidant, and New Balance. He also founded a venture, Market Art, which developed custom, business-themed art pieces for innovative companies. His experience includes research and analyst work in technological innovation and advertising communications.
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